Handcrafted perfumes
Coming soon
A fragrant tale from India
Coming soon
Each fragrance serves as a window to our stories,
art, traditions, culture
and beauty

Made in Kannauj, the perfume capital of India

Crafted by generational perfumers in India, each of our fragrances is a cultural artefact designed to evoke nostalgia

Our Story

RUHVEDA was born to bring the soul of South Asia to the world through fragrance. Inspired by the festivals, rituals, and daily moments that defined our heritage, we transform these experiences into scents that celebrate identity and self-expression. More than a brand, RUHVEDA is a platform for cultural expression, preserving the timeless craft of Indian perfumery and inviting the world to discover the depth and beauty of our culture.

RUHVEDA brings together “Ruh”
meaning soul, and “Veda”
referring to the sacred knowledge of ancient India. Inspired by Ayurveda’s focus on the balance of mind, body, and soul, Ruhveda is about creating scents that move beyond just smelling good—they evoke an emotion, a connection, and a feeling of touching something deeper within.