RUHVEDA was born from our desire to bring the soul of South Asia to the world through fragrance. Growing up in India, we were surrounded by scents that were part of our daily lives—festivals, rituals, and simple moments at home. These fragrances told stories, evoked memories, and connected us deeply to our heritage.

As we moved away from home, we realized that these evocative scents—so much a part of our identity—were missing from the global fragrance shelves. Despite India’s rich history of perfumery and being one of the largest suppliers of fragrance ingredients, our cultural stories weren’t being told.

Inspired by the festivals, rituals, and moments that define South Asia, RUHVEDA’s mission is to transform these experiences into scents that anyone can connect with. We’re not just creating products; we’re bottling our heritage and stories, offering an olfactory journey that’s as rich and diverse as South Asia itself.

RUHVEDA is more than a brand—it’s a platform for cultural expression, a way to preserve and share the timeless craft of Indian perfumery, inviting the world to experience the beauty and depth of our culture.

Navneet & Fatema,
Founders, RUHVEDA