RUHVEDA was born from our desire to bring the soul of South Asia to the world through fragrance.

For centuries, India has been the backbone of the global fragrance industry, quietly supplying the rarest ingredients, while its own rich traditions have remained in the shadows. We created RUHVEDA to change that.
RUHVEDA’s mission is to transform these experiences into scents that anyone can connect with. We’re not just creating products; we’re bottling our heritage and stories, offering an olfactory journey that’s as rich and diverse as South Asia itself. RUHVEDA is more than a brand—it’s a platform for cultural expression, a way to preserve and share the timeless craft of Indian perfumery, inviting the world to experience the beauty and depth of our culture.

Navneet & Fatema,
Founders, RUHVEDA